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Context Is King

  • Writer: Richard Tunbridge
    Richard Tunbridge
  • Oct 5, 2024
  • 1 min read


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Context collapse occurs when information intended for one audience finds its way to another, which can lead to misunderstanding or negative reactions.


Brandtzaeg & Lüders (2018). Time Collapse in Social Media, Social Media & Society.

 
 
 

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